Wine brand, Innocent Bystander, is stepping beyond its Yarra Valley roots with two fresh releases: the Easy As Shiraz from Heathcote and a Tasmanian Sauvignon Blanc – designed for the country’s biggest white wine audience.
Easy As Shiraz flips expectations of the classic red variety on its head. Made from premium Heathcote Shiraz, it lands at just 10% ABV, making it a session-friendly red that’s light, smooth and full of flavour. With an approachable profile and available for RRP $25.00, Easy As Shiraz is built for red wine fans looking for a more laid-back alternative that still delivers character.
The new Tasmanian Sauvignon Blanc is sourced from 2024 Tasmanian fruit, making up a crisp, expressive drink crafted for everyday drinking, with zesty citrus, fresh-cut herbs and crisp acidity. It clocks in at 14% ABV, available for RRP $23.00.
The two releases mark a new chapter for Innocent Bystander – one that moves beyond regional cult status and into the national spotlight, following the success of category challengers such as Watermelon Spritz.
Innocent Bystander winemaker, Geoff Alexander, said moving beyond the Yarra Valley doesn’t mean the company is abandoning its roots.
“It means we’re not limited by them. Great fruit exists across Australia, and these two wines are just the beginning,” said Alexander.
“No matter where the grapes are grown, we’ll make wine that’s easy to love and hard to forget, best paired with people.”
Innocent Bystander Easy As Shiraz and Tasmanian Sauvignon Blanc are now available for purchase at innocentbystander.com.au.
