• Better-for-you soft drink brand, Bobby, has teamed up with Melbourne local pizzeria, Freddy’s Pizza, to create a brand new, limited-edition flavour inspired by Italian Chinotto.
Source: Bobby
    Better-for-you soft drink brand, Bobby, has teamed up with Melbourne local pizzeria, Freddy’s Pizza, to create a brand new, limited-edition flavour inspired by Italian Chinotto. Source: Bobby
Close×

Better-for-you soft drink brand, bobby, has teamed up with Melbourne local pizzeria, Freddy’s Pizza, to create a brand new, limited-edition flavour inspired by Italian Chinotto.

The sweet, slightly bitter beverage is bursting with flavour and low in sugar and calories.

The company stated the collaboration is a natural fit. Freddy’s Pizza is a friendly neighbourhood pizzeria, nestled in the heart of Windsor, Melbourne. Known for its incredible wood-fired pizzas and warm, cosy atmosphere, Freddy’s turns a night out into a catch-up at Nonna’s.

Owned by Melbourne hospitality veterans Tom Giurioli and Dan Leuzzi, Freddy’s Pizza has become a go-to destination for locals craving authentic Italian food, community spirit, and good times.

The collaboration marks bobby's second co-created flavour with personalities outside the brand – following its team-up with founders of the Happy Hour podcast, Lucy Jackson and Nikki Westcott, to launch a limited-edition Strawberries & Cream flavour in May.

It joins a range of better-for-you beverages that includes Grape, Vanilla Cola, Doctor Bobby, Lemon Lime, Lemon, Orange, Cola, Ginger Beer, Passion Fruit, Berry, and Creamy Soda.

bobby x Freddy’s Chinotto is now available at select retailers nationally and online via drinkbobby.com for RRP $4.99 a can.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.