• Better-for-you soft drink brand, Bobby, is launching another new take on a classic flavour – with the launch of its Grape soft drink.
Source: Bobby
    Better-for-you soft drink brand, Bobby, is launching another new take on a classic flavour – with the launch of its Grape soft drink. Source: Bobby
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Better-for-you soft drink brand, Bobby, is launching another new take on a classic flavour – with the launch of its Grape soft drink.

With the rising trend of health-conscious choices, Australians are on the lookout for a new, delicious, and crisp soft drink. Crafted with the perfect blend of sweet and tart notes, Grape Bobby aims to delight taste buds across the nation. The company’s latest creation delivers a refreshing burst of Grape goodness, with just 30 calories per can and 98 per cent less sugar.

Bobby founder, Kristian Johannsen, said the healthier soft drink delivers full flavour, low calories, and low sugar, all while being packed with prebiotics for a happy gut.

“No one has nailed a grape soft drink quite like this, so we had to step in,” said Johannsen.

“This is hands down the best better-for-you grape soft drink on the market, and all signs point to it being a fan favourite.”

Bobby's environmentally friendly packaging is fully recyclable, featuring recycled aluminium cans and cardboard slabs. The company continually explores ways to reduce, reuse, and recycle.

“We're here to make a difference, both in taste and sustainability. With each sip of bobby, our customers can indulge guilt-free, knowing they are contributing to a company that genuinely cares about the impact it makes." said Johannsen.

Grape joins the company’s comprehensive flavour range, which includes Vanilla Cola, Doctor Bobby, Lemon Lime, Lemon, Orange, Cola, Ginger Beer, Passion Fruit, Berry, and Creamy Soda.

Grape Bobby is available online at drinkbobby.com and will soon be hitting the shelves at Coles Local stores, for RRP $4.00.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.