Bickford’s No Added Sugar Cordials, in flavours Lemon, Lime, Tropical, Lemon Lime & Bitters, Raspberry, have landed on Woolworths shelves nationwide – just in time for summer.
The better-for-you beverages were launched in June to replace the company’s existing Diet and Sugar Free cordials, streamlining its healthier options into one range.
Made with real fruit juice and free from added sugar, artificial sweeteners, colours, or flavours, the range has a fruit-forward taste that the company stated has quickly become a favourite among health-conscious lifestyles.
Bickford’s senior brand manager, Prue Warner, said Australians are more mindful than ever, but they still want flavour, ease, and enjoyment.
“This range is all about giving people more choice – the ability to enjoy a lighter, health-conscious option, without compromising on the flavour Bickford’s is known for,” said Warner.
“We wanted this range to focus on flavour, so people don’t have to give anything up when choosing a healthier option. It fits perfectly into everyday moments – whether in a weekday water bottle or a festive jug at your next BBQ.”
Bickford’s No Added Sugar Cordials are available now in Woolworths and Coles supermarkets nationally, as well as independent retailers, for RRP $5.50 in a 750ml bottle.
