Beef Australia

Join us in Rockhampton from 5-11 May 2024 for a week-long exhibition and celebration of all facets of the beef industry, including producers, scientists, chefs, students, exhibitors, and everyone in between.

Beef Australia exists for the advancement of the Australian beef community and has a vision to be a world-class organisation that promotes, advances, and celebrates a sustainable beef industry.

Beef Australia’s rich history dates back to Australia’s bicentennial celebrations in 1988.

The event program saw 1,400 stud cattle showcased in the ‘Stud Beef Cattle Show’ 2,000 cattle at the ‘Prime Cattle Show and Sale at the Gracemere Saleyards’, social events that included garden picnics and strolls through the Rockhampton Botanic Gardens and local restauranteurs coming together in “A Salute to Beef” each night, serving up a special beef dish to visitors and locals alike.

Originally planned as a one-off event, its success was such that the event was held again in 1991, and then every three years since.

The inaugural event was chaired by Ken Coombe OAM, who in his chairman’s message made mention that the theme of the 88’ program, “Living Together for a Better Tomorrow”, acknowledged the toil and sweat of our industry pioneers, recognised two centuries of achievements, and provided some direction for the future.

Now, some 32 years later, the event has grown to become the cattle industry’s national exhibition, attracting over 100,000 people from across Australia and around the world.

Today, Beef Australia exists for the advancement of the Australian beef community and has a vision to be a world-class organisation that promotes, advances, and celebrates a sustainable beef industry.

See you at #Beef2024.

Beef Australia CEO Simon Irwin said, “Beef Australia 2024 promises to be the best Beef yet, with six new and exciting additions to our social event calendar, new dining experiences, a daily and free entertainment program, over 500 trade fair exhibitors, a dedicated Tech and Innovation Hub, and so much more.

“The Celebrity Chef Program is also shaping up to see a stellar lineup of culinary stars from around the country and the globe joining us at Beef2024, with tickets going on sale to members on the 13^th November and to the general public on the 20^th November.

“The Seminars Program and Cattle Australia Beef Industry Symposium is also shaping up to be an unmissable element to the Beef Australia calendar, with tickets being released on the 20^th November.

“With more beef, more tech, more trade, more education, more entertainment, and welcoming back international visitors for the first time since 2018, Beef2024 will be the largest celebration of 2024.

Member for Rockhampton, Barry O’Rourke, said as Queensland’s beef capital, Rockhampton is the perfect city to celebrate Australia’s beef industry in 2024.

“Beef is a significant part of Central Queensland’s great lifestyle, an important source of good jobs and Rockhampton’s reputation as the home of Australia’s best steaks,” Mr O’Rourke said.

“In 2024, we’re keen to break Beef Australia’s attendance record of 115,000 people set in 2021 and secure Rockhampton’s place as host of the southern hemisphere’s biggest cattle event”.