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Startup companies will continue to shake up the food and beverage industry in 2019, with the powerful pull of local sourcing helping them to successfully compete against the major players, according to Innova Market Insights.

Two in five US and UK consumers say they prefer small brands because smaller companies are more dedicated to their products and have a personal story, according to Innova.

New food and beverage launches tracked with a social ethical claim rose more than 20 per cent globally in 2017, the market researcher says.

Big companies, meanwhile, are going small in their strategy, with the power of local inspiring the food giants to initiate startup investment strategies to help them tap into the thought leadership of the entrepreneurial crowd.

Several multinationals including Kraft Heinz, General Mills, Nestle, Danone, Unilever and Kellogg have launched incubators and accelerators with this in mind.

Packaging News

Australian eco-startup Zero Co, innovator of a closed loop packaging model for cleaning products, has smashed the country’s record for the largest crowdfunding campaign in history, raising $5 million in just six hours and 27 minutes.

In line with its ambitious sustainability targets, food manufacturer Goodman Fielder has changed the packaging for Praise Mayo and Aioli, with bottles and jars made by Pact Group using 100% recycled PET.

APCO, in partnership with Dairy Australia and the ADPF, has published a sustainable packaging roadmap for the dairy industry in a bid to fuel the sector’s 2025 National Packaging Targets.