Close×

Snacking may be a large part of daily life already, but things are changing, according to Innova Market Insights, such as the way people think about snacking and what they consider to be a snack.

Snacking is no longer the optional extra, but the definitive occasion, Innova says, and is a central focus of innovation across all food and beverage categories.

Global food and beverage launches tracked with a snacking claim have a CAGR of 10 percent over the past five years.

63 per cent of millennials are replacing meals with snacks because they are busy, according to Innova Market Insights’ director of innovation Lu Ann Williams, 50 per cent of Gen X are cutting down on the sweet snack consumption, and 67 per cent of Boomers are making changes to their diet to become healthier.

Examples of the snackification of brands include Baby Bel with crackers, and Pringles snack packs, with healthy snacking options leading the charge.

“Snacking is continuing to evolve, but is becoming a definitive an occasion that crosses the entire supermarket,” Williams says.

The fastest growing snack categories are vegetable-based, followed by fruit-based, root-based and rice-based snacks.

Packaging News

Australian eco-startup Zero Co, innovator of a closed loop packaging model for cleaning products, has smashed the country’s record for the largest crowdfunding campaign in history, raising $5 million in just six hours and 27 minutes.

In line with its ambitious sustainability targets, food manufacturer Goodman Fielder has changed the packaging for Praise Mayo and Aioli, with bottles and jars made by Pact Group using 100% recycled PET.

APCO, in partnership with Dairy Australia and the ADPF, has published a sustainable packaging roadmap for the dairy industry in a bid to fuel the sector’s 2025 National Packaging Targets.