Jomeis Fine Foods is putting super ingredients through their paces with its growing nutritional latte range.
There’s nothing hotter than a turmeric latte right now, as entrepreneur, and the founder and director of Jomeis Fine Foods, Vicki Nguyen, can attest.
A Melbourne-based family-run company, Jomeis Fine Foods launched its range of nutritional lattes early last year. As well as the popular turmeric ‘golden latte’, beetroot, spicy ginger, cacao and minty cacao are in the collection.
The range started as an all-in-one ‘super-brew’ that Nguyen mixed together as an anti-inflammatory after a serious yoga injury led to hip surgery and a long recovery period.
“I concocted a drink with about seven super foods in it, including turmeric of course, which has anti-inflammatory benefits,” she says.
“My kids loved it and my friends loved it, so I started thinking, ‘Wow, I’ve got a product here.’”
However, after spending months preparing to go to market with the beverage she’d called Nourish, Nguyen hit a snag: the combination didn’t work from a food safety perspective when hot water was added.
“I had to can the whole project, losing both time and money,” she says.
“It took me about six months to get over it and kind of go ‘Okay, forget about it, maybe we’ll just keep it simple?’”
As someone who’d been dairy- and gluten-intolerant since her teenage years, Nguyen had always closely watched the health foods space. When she saw an opportunity, she seized it.