The first significant advance in hydration since sports drinks were invented 50 years ago is making a strong market debut.
Collaboration, innovation and thorough research in every aspect, are behind the market-launch success of PREPD.
The two-step hydration system, which is the first significant advance in sports drinks since their invention, was launched in November last year.
Behind it is more than two decades of medical research at both South Australia’s (SA) Flinders University and American Ivy League research university, Yale, and four years of solid product development and market testing in Australia.
PREPD was launched by Preserve Health with two ready-to-drink products: Prime and Recover, each available in mango and passionfruit, plus strawberry and kiwi flavours.
CEO David Vincent says, “In January we saw 134 per cent growth on December, and then in February we saw a 45 per cent growth online again. It’s early days, but it’s heading in an exciting direction.”
Vincent is a co-founder of Preserve Health, along with researcher Professor Graeme Young. Professor Young developed PREPD in collaboration with three other inventors. In February 2017, the team felt it had prototype drinks that were good enough to market test.
Vincent, who was a senior associate with Flinders Uni’s academic research and intellectual property commercialisation agent, Flinders Partners, came onto the project full time with the task of developing commercial opportunities.
After securing $142,000 of SA government innovation funding, they spun out Preserve Health as a company in July 2017.