Italian beverage maker Sanpellegrino S.p.A began creating its annual special edition S.Pellegrino label series in 2010, with the designs traditionally developed in collaboration with other iconic Italian brands and personalities such as Missoni, Bulgari, Vogue Italia and Luciano Pavarotti.

This year, however, the company asked world-renowned Italian architect and talent scout Giulio Cappellini to personally select and coordinate a group of international designers to collaborate on the special project that celebrates 'The Journey of Water'.

Each was asked to portray their personal interpretation of S.Pellegrino by focusing on one phase in the journey of creating the brand’s mineral water from clouds, earth and bubbles.

Neri&Hu from China chose to illustrate the phase of ‘air,’ and depicted the stages of the water cycle, including evaporation, condensation and precipitation, while Steven Haulenbeek from America explored the 30-year journey that S.Pellegrino water makes through the rocks, from which the water draws its natural minerals and flavours.

Haulenbeek has used an inverted pyramid of flowing lines to depict this process of filtration, and Phillippe Nigro from France illustrated the fine bubbles of the water, celebrating S.Pellegrino’s sparkling form.

The special edition bottles are now available in restaurants and hotels across Australia.

Packaging News

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