• Pringles has had a brand refresh for the first time in 20 years.
    Pringles has had a brand refresh for the first time in 20 years.
  • The mascot of Pringles, Mr P, has had a makeover for the first time in 20 years. He lost all his hair but can now show a range of emotions.
    The mascot of Pringles, Mr P, has had a makeover for the first time in 20 years. He lost all his hair but can now show a range of emotions.
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In an ultimate Spring clean and confident stride into 2020, Pringles has refreshed its look for the first time in 20 years. The character “Mr P” has also had a makeover.

The new design has bolder colours and a cleaner design while still reflecting its stackable shape.

The moustachioed mascot, Mr P, has a more “dynamic moustache, sharper bow tie, sparkling eyes and expressive eyebrows”, the company said. Most noticeably, he is now bald.

Pringles senior director of marketing Gareth Maguire said two years of R&D went into the new look.

Kellogg said Mr P’s full name is Julius Pringle. He now has a range of emotions that will vary on the packaging.

Pringles is owned by Kellogg.

 

 

Packaging News

In an Australian-first, Colgate-Palmolive has launched a kerbside recyclable tube for its Colgate Smile for Good toothpaste range, and is making its packaging technology available to all competitors.

Packaging giant Amcor has raised its full year profits outlook, as third quarter figures all trend upwards, and its free cashflow tops US$1bn.

At an event in Sydney this week, industry and academia involved in the smart sensing project for HDPE recycling shared progress and key findings of the NSW government backed initiative.