• Pringles has had a brand refresh for the first time in 20 years.
    Pringles has had a brand refresh for the first time in 20 years.
  • The mascot of Pringles, Mr P, has had a makeover for the first time in 20 years. He lost all his hair but can now show a range of emotions.
    The mascot of Pringles, Mr P, has had a makeover for the first time in 20 years. He lost all his hair but can now show a range of emotions.
Close×

In an ultimate Spring clean and confident stride into 2020, Pringles has refreshed its look for the first time in 20 years. The character “Mr P” has also had a makeover.

The new design has bolder colours and a cleaner design while still reflecting its stackable shape.

The moustachioed mascot, Mr P, has a more “dynamic moustache, sharper bow tie, sparkling eyes and expressive eyebrows”, the company said. Most noticeably, he is now bald.

Pringles senior director of marketing Gareth Maguire said two years of R&D went into the new look.

Kellogg said Mr P’s full name is Julius Pringle. He now has a range of emotions that will vary on the packaging.

Pringles is owned by Kellogg.

 

 

Packaging News

Australia’s first industry insight reports for the Save Food Packaging Design project as part of the Fight Food Waste CRC have been released by the Australian Institute of Packaging, in partnership with RMIT.

Orora achieved increased underlying earnings before interest and tax in all its businesses in the first half, on sales that rose 3 per cent in constant currency terms, with Australasia the best performer.

Profits at Pact Group rose strongly, on sales that were up a smidgeon, in its first half results, with the company attributing the rise to solid organic growth and higher margins.