In an ultimate Spring clean and confident stride into 2020, Pringles has refreshed its look for the first time in 20 years. The character “Mr P” has also had a makeover.
The new design has bolder colours and a cleaner design while still reflecting its stackable shape.
The moustachioed mascot, Mr P, has a more “dynamic moustache, sharper bow tie, sparkling eyes and expressive eyebrows”, the company said. Most noticeably, he is now bald.
Pringles senior director of marketing Gareth Maguire said two years of R&D went into the new look.
Kellogg said Mr P’s full name is Julius Pringle. He now has a range of emotions that will vary on the packaging.
Pringles is owned by Kellogg.