Nestlé has announced a new goal to make all of its packaging 100 per cent recyclable or reusable by 2025.
Nestlé said it believes that there is an urgent need to minimise the impact of packaging on the environment, and its ultimate vision is to have none of its packaging, including plastics, end up in landfill or as litter.
Nestlé CEO Mark Schneider said, “Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100 per cent recyclable or reusable packaging by 2025.”
Nestlé has started implementing new labelling in Australia to help consumers recycle their packaging correctly, with Allen’s lollies to receive new packaging this year.
Nestlé Oceania CEO Sandra Martinez said, “Nestlé has been a leader in adopting the Australasian Recycling Label, which has been designed to outline what product packaging is made from so consumers can correctly recycle.
“The scheme, developed by Planet Ark, the Australian Packaging Covenant and PREP Design, recognises that most people want to recycle, but need clearer information.”
Nestlé will focus on three core areas: eliminate non-recyclable plastics; encourage the use of plastics that allow better recycling rates; and eliminate or change complex combinations of packaging materials.
The company said to this end it would:
- Play an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where it operates;
- Work with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling and develop new approaches to eliminate plastic waste;
- Label its plastic product packaging with recycling information to help consumers dispose of it in the right way;
- Promote a market for recycled plastics by continuing to increase the proportion of recycled plastics in its packaging.