Planet Protector Packaging, the innovator behind the multi-award winning Woolpack packaging, has launched the Ewe Beauty campaign, which aims to end our reliance on offshore processing for this textile and instead bringing the process, and jobs, back to Australia.

The campaign promotes the return of wool processing into Australia, which will lead to more investment in rural communities, new jobs, increased yield to sheep farmers, fibre innovation and greater demand for Australian wool, added value to exports, and a lower carbon footprint.

Planet Protector Packaging is on a mission to eliminate polystyrene and as PKNreaders are well aware, the company has developed its innovative packaging range for cold chain delivery called Woolpack. The insulation layer in the various Woolpack products is made from 100 per cent coarse waste wool that otherwise has very limited applications. 

“We are taking up the cause and leading the push to re-establish wool processing back home,” Planet Protector Packaging CEO and founder Joanne Howarth said.

“If Australia has these facilities it gives us capability as a nation to recycle natural fibre, to work within the circular economy and to minimise the volume of these materials that end up in landfill.”

Adding to the organisation’s credibility, Planet Protector has to date won a slew of awards for its Woolpack innovation, most recently scoring a hattrick at this year’s WorldStar Packaging Awards, taking out accolades within the categories of Food, Materials and Components, and Transit for its Lobster Protector product.

If you would like to support the Ewe Beauty campaign, head over to the petition page on and sign up.

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