The Youfoodz ready-to-eat meal brand has expanded into the ready-to-cook meal kit niche, ramping up its home-delivered offerings for time poor consumers.
The company, which previously focused on the ready-to-eat meal delivery niche, said it has launched Meal Kitz due to popular demand.
"A staggering 87 per cent of you told us you still love getting your cook on at home in between getting your YF fix, but we believe you should cook because you want to – not because you have to," the company said on its website.
"Sometimes you want to get a little handsy in the kitchen; sometimes you’d rather let someone else do the dirty work. Either way, we got you."
The new meal kit range promises minimal preparation and cooking times of 15 minutes – with six-step recipes “designed by chefs to provide an easy cooking solution for consumers wanting fresh, convenient and healthy dinner options.”
The initial offerings include meal kits for two persons, with options of beef fajita wraps with crunch slaw, Greek lamp salad with toasted pita, sweet paprika chicken with super greens, chicken stir fry with cashew nuts, and creamy gnocchi Florentine.
The Youfoodz online meal kits are $19.95 each or $67.95 for a pack of four meals.