The launch of new vegan products in Australia has almost doubled in the past two years, according to researcher Mintel.


Between 2014 and 2016 there was a 92 per cent increase in the number of food products launched in Australia carrying a vegan claim, according to Mintel's Global New Products Database (GNPD).


Moreover, as many as one in eight (12%) food products launched in Australia in 2016 carried a vegetarian claim, while 6 per cent held a vegan claim.


According to the researcher, one in seven (14%) Australians said that they avoided or intended to avoid red meat in 2016.


“Although Australia is still one of the largest meat eating populations globally, health and environmental concerns, along with cost have changed Australians’ attitudes when it comes to meat consumption,” Mintel's Trend and Innovation Consultant Laura Jones said.


“Australians have become more mindful in recent years of the amount of meat and the frequency of which they eat meat.”

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