TWE comes clean on wine calories

Consumer demand for calorie information has led Treasury Wine Estates (TWE) to publicise the calorie content of its wines online.

A dedicated web address (www.lindemans.com/calories) will be printed on the company's wine brand labels to help direct consumers to the information.

There has been heightened consumer interest in calorie content information in Europe, where the information will first roll out following the vintage 2016 labelling process.

Other regions including the Americas, Asia and Australia and New Zealand will follow.

“We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption,” TWE general manager Dan Townsend said.

“A commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”