• Game of Thrones legend The Mountain participated in the campaign.
    Game of Thrones legend The Mountain participated in the campaign.

SodaStream is offering a new way to enjoy sparkling water with The SodaSoak, a sparkling water maker for the bath tub.

This was the prank driving a fun April Fools’ video that SodaStream launched today.

Partnering for the second time with Game of Thrones legend The Mountain, SodaStream has also enlisted Israeli reality star Reza Farahan to fake-launch SodaSoak.

SodaStream CEO Daniel Birnbaum said the company was always looking for disruptive ways to create moments of joy.

'The Mountain' Thor Bjornsson says: "The thing about SodaStream’s campaigns is that they address important themes in a lighthearted and funny way that keeps a finger on the pulse of pop culture.”

The video can be viewed below:


Packaging News

Birds Eye has committed to sourcing post-consumer recycled (PCR) material as part of its broader sustainable packaging journey, commencing with plastic steam bags.

A new national circular economy framework will be released by the end of the year, which will outline innovations and priorities needed for the country to transition.

Raphael Geminder’s $234m bid to take full control of Pact fell short of the 90 per cent ownership he needed on Friday, resulting in the share price dropping by 9 per cent in trading this week.