Discovering one tech solution for three problems was serendipitous for one iconic ice cream company.
In 1966, the most exotic ice cream in Australia was neapolitan. For the founder of Serendipity Ice Cream Alix Mandelson, who was allergic to chocolate, it would not do.
So she set about creating her own. In her kitchen, Mandelson experimented with real cream, eggs and other fresh ingredients to develop flavours like maple walnut, cherry garden and vanilla bean. She ended up a long way from the lurid colours of that original neapolitan.
Today her daughter, Sarah, is CEO and the range includes gourmet ice creams, sorbets, desserts, soft serve and toppings. It is sold all over Australia in cafés, restaurants and retailers.
Sarah Mandelson explains the company was struggling with its growth. “Invoicing became a significant issue. Plus, our inventory is quite complex due to the sheer number of recipes and formulations,” Mandelson told Food & Drink Business.
“All of our systems were separate, including our finances, CRM and inventory. We have more SKUs than most businesses, and our previous inventory management was inadequate and holding us back,” Mandelson adds.
The company looked to technology for a solution and discovered a single platform could address the three areas they wanted to improve.
Mobility, inventory management and automation were Serendipity's core concerns and the JCurve Cloud ERP stepped up.