Mount Franklin has partnered with Coles to support SecondBite, donating 20 cents from each purchase of specially marked 20x500ml packs sold at Coles stores nationally.
Through the partnership, Mount Franklin and Coles aim to donate the equivalent of one million meals to those who need them most.
SecondBite collects unsold, edible food from growers, manufacturers and Coles stores and distributes it to more than 1100 charity partners nationally to feed hungry Aussies in need.
The initiative follows research by SecondBite that shows an increasing number of Australians do not have enough food to eat, with 3 in 4 local charities reporting higher demand for food donations from SecondBite.
Mount Franklin marketing manager Livia De Salvo, said,“Giving back to the community to create a more sustainable and equitable future for all Australians is a long-held value of ours and we’re proud to use the power of Mount Franklin to partner with Coles and SecondBite to support those who need it most.”
Steve Clifford, CEO at SecondBite, said the support of Coles and Mount Franklin would have a huge difference on the organisation’s capabilities over the next 12 months.
“The funds raised through the partnership with Mount Franklin and Coles will allow us to ramp up our food collection across the country and ultimately support more people who are struggling to put a meal on the table,” said Clifford.
Coles has supported SecondBite’s food relief efforts since 2011, and in that time has donated more than 95,000 tonnes of unsold food to the not-for-profit organisation.
Specially-marked packs of Mount Franklin can be bought in-store or online at Coles until 31 March 2023.
