Honey brand Meluka Australia will have two of its native honey products stocked in 40 Whole Foods stores in Northern California from April, as its parent company Eve Investments secures its new distribution deal.
Meluka’s Organic Raw Native Honey and Organic Raw Native Honey, infused with Tea Tree (TTF24 strenght), was accepted by the US supermarket giant – owned by Amazon – and will stock the initial product order in Northern Californian stores. This region covers around 15 million people, including the cities of San Francisco, San Jose and Oakland.
Eve Investments managing directory Bill Fry said the acceptance of Meluka’s products into Whole Foods was an important milestone for the company.
“Whole Foods Market is one of the most recognised wholefoods retailers in the US with an extensive retail network. We look forward to commencing sales through Whole Foods Market and continuing to build our presence in the US,” said Fry.
The order volumes will be confirmed on an ongoing order basis, and the financial benefit “cannot be determined in advance of received orders as volumes will be confirmed on an order-by-order basis”.
The products will be distributed in the US by one of the nation’s largest distributors, United Natural Foods, on behalf of Meluka Australia.
In May 2020, Meluka first launched into the US market with its bio-fermented honey and lemon concentrate, listing as one of the top 10 honey sellers on Amazon.