Meluka Australia has officially expanded into the US with its bio-fermented honey and lemon concentrate, following the producer’s listing as one of the top 10 honey sellers on Amazon US earlier in the month.
The product range will be available on the Meluka Australia website as well as through Amazon, and includes its flagship Raw Probiotic Concentrate honey with lemon flavour drink, which is naturally free from gluten, lactose and alcohol.
The company is a subsidiary of ASX listed Eve Investment, and produces its honey products in the Bungawalbin Valley in northern New South Wales.
Meluka Australia CEO Ben Rohr said the 100 per cent Australian-made bio-active concentrate had been well-received among Australian consumers, with the company now setting its sights on the US for a quality alternative they can trust.
“We’ve had significant traction in Australia & New Zealand and China, and North America now represents the next logical step,” said Rohr.
“Meluka Australia is entering the US market at an exciting time as we look to offer up a fresh new product that we know will resonate, particularly with audiences seeking to lift their immunity during COVID-19. This is only the first step for us and we look forward to expanding our product footprint in the US in the coming months.”
Meluka Australia has ordered an additional 20,000 units of its Raw Honey probiotic drink to be manufactured following the initial sales success in Australia and interest from buyers in the US.
“Our organic and raw honey products draw inspiration from our pristine 2,000 acres of Tea tree plantation which has been growing on the location for over 35,000 years,” Rohr said.
“It’s also a great sign that interest in Australian companies and Australia’s diversified agricultural sector continues to grow, particularly at a time when our economy is looking to become more self-reliant to spark growth and recovery in the medium term.”
Meluka Australia’s premium bio-fermented probiotic drink range is on sale now online and on Amazon US for RRP USD $29.95 / AUD $34.95.
