Meal kit delivery company Marley Spoon is extending its service to furry four-legged friends with the launch of Bezzie, providing nutritious meals to doorsteps for dogs.
Implementing the same subscription method and principles utilised for its meal kit brands, Bezzie (as in ‘best friend’) aims to use natural Australian ingredients to provide balanced nutrition for your pooch, which can be completely personalised.
The services allows for selection of age, weight and activity level of dogs for customisation while utilising human-grade ingredients from Australian farms which includes RSPCA approved chicken, 100 per cent Australian fresh beef and seasonal vegetables.
Bezzie general manager Rohan Nayee said the $2.9 billion pet food industry has experienced many safety incidents due to it being mostly unregulated.
“With nearly 50 per cent of Australian households owning at least one dog, the need for a premium pet brand that owners can rely on has never been higher.
“Meal kits help answer the questions that we have every day, like ‘where are my ingredients coming from?’ and ‘am I eating something healthy?’, but there is far less transparency to the same questions for our pets,” said Nayee.
Delivering to NSW, ACT, Queensland and Victoria, Bezzie has plans to extend its reach into other states during 2022 and expand its service to include puppies. Plans starting from $1.07 per day for smaller dogs and $3.82 per day for larger breeds are available on the online platform.
