Supermarket retailers are aggressively pursuing growth through private label, which now enjoys over 21 per cent of the grocery market.

LIVE UPDATE: Private label and the changing retail landscape

8 July 2015

Want to know more about retailers' private label innovation? And how changing consumer purchasing behaviours will impact retailing? These questions and more will be answered at the PKN + Food & Drink Business LIVE: Disruptive Innovation Industry Forum on 13 August in Sydney, when a number of speakers will examine various aspects of the changing retail landscape, and how brand owners, retailers and the packaging supply chain need to respond in order to thrive.

In the realm of private label, or retailer own brands, the landscape is shifting fast. Supermarket retailers are pursuing growth aggressively through private label, and one sure way to drive growth is to innovate.

Now counted among the FMCG industry's biggest brand owners with private label enjoying over 21 per cent of the grocery market (excluding fresh produce), supermarket retailers are actively innovating. They're talking (and listening) to consumers and developing concepts that tick the convenience box and inspire purchase.

Adam Robinson, senior packaging technologist at Coles Brand, will provide insights into the direction private label packaging is taking, with a strong focus on being innovation leaders and category disruptors.

Robinson has been at Coles for the past two years, transforming primary packaging and shelf-ready packaging for the Coles Brand private label range. 2014 saw Coles pick up five Australian Packaging Design Awards across a range of products, and Adam was involved in these projects.

Also touching on shifts in the retail landscape will be Adam Ransom, MD of SGK Australia, the parent company of Schawk, Anthem and Marque Brand – the company behind the award-winning packaging design for Woolworths' retail own brand ranges The Hub and Jamie's Ready to Cook Meals.

Ransom's presentation, Winning on the Digital Shelf, will focus on how the continual growth of online shopping is impacting retail; the price of complacency for both FMCG companies and retailers; the part packaging now plays in online retailing; and how changing consumer purchasing behaviours will impact traditional retailing.

To attend the Disruptive Innovation Industry Forum, powered by PKN and Food & Drink Business LIVE, register here.