Functional beverage company Kommunity Brew has secured several shelf space deals with independent grocers across the country, including LaManna Supermarket in Melbourne, QE Foods and Harris Farms in New South Wales, Hill Street Grocer in Tasmania, The Good Grocer IGAs in Perth, and Flannery’s in Queensland.
Kommunity Brew CEO Mason Bagios said the new partnerships with independent supermarkets were the ‘ideal’ next steps for the brand, as its better-for-you kombuchas, health shots and cold brews are already stocked in a number of Coles and IGAs across the country.
“We might be headquartered in Western Australia, but our retail footprint continues to expand nationally as we partner with some of the country’s best independent grocers.
“These are premium, independently owned chains run by families and entrepreneurs. It is trusted relationships like these that are so important if Kommunity Brew is to successfully compete in the market,” said Bagios.
The beverage company recently expanded its product portfolio to include a new caramel addition to its Cold Matter Cold Brew range and a passionfruit flavour for its signature kombucha range.
The company also announced earlier this year that it had acquired Melbourne-based Cool Cool Beverages.
Bagios said marketing and distribution remained the two core pillars of growth for Kommunity Brew, with significant campaigns across each state.
The beverage brand is placed to support increased demand for its products, having increased its capacity fourfold with a move to a new, purpose-designed brewery in Perth in 2022.
“With our products now stocked on more shelves across the country, in both major supermarkets and a range of premium independent grocers, we are expecting to reach half of our new capacity by the end of this year, with more exciting times ahead in 2024,” said Bagios.