Kellogg has upped its breakfast donations to coincide with Foodbank's new Hunger in the Classroom report which shows that kids who skip breakfast lose learning time.
According to the report, which is based on an online survey of 532 teachers by Galaxy Research, two thirds of teachers report children come to school hungry or without having eaten breakfast.
On average, three students per classroom are regularly arriving hungry in the morning, according to the survey.
Teachers estimate that the average student loses more than two hours a day of learning time when they come to school hungry.
Four out of five teachers also reported an increased workload due to hungry students as the children find it harder to concentrate, are lethargic or demonstrate behavioural problems.
Foodbank, with support from Kellogg’s, is the largest provider of food to school children supporting more than 1,000 schools to provide breakfasts to 67,500 students around the country.
To coincide with the release of the report, Kellogg boosted its committed, pledging to donate three millions serves of cereal to the program.
The commitment is part of Kellogg’s global Breakfasts for Better Days initiative. Globally Kellogg’s has pledged to donate one billion serves of cereal and snacks between 2013 and 2016.
Kellogg’s in Australia and New Zealand committed to donating 12 million serves and reached this target two years early at the end of 2014.
Kellogg’s senior brand manager Janine Brooker said, however, Kellogg's wanted to do more.
“Our relationship with Foodbank has seen millions of serves of cereal donated, and contributed towards the opening of 33 new Foodbank School Breakfast Program clubs nationally this year.”
