• Rosella's new foodservice range.
    Rosella's new foodservice range.

Sabrands and Kagome Australia have joined forces to take the Rosella brand into Australia's foodservice market with an innovative new offering.

The Rosella food-service range, which includes 1kg or more packs of tomato paste, tomato puree, pizza sauces, tomato sauce and Napoli sauce, comes with the promise of paddock-to-plate traceability.

Rosella, one of the country’s oldest brands, and was bought by Sabrands in 2013 off Gourmet Food Holdings. Kagome Australia, which grows non-genetically modified tomatoes in Echuca and the Murray Valley region, will supply and manufacture the range at its recently constructed Echuca processing plant, which processes 4000 tonnes tomatoes a day and employs 300 people during peak season.

Kagome will use a ‘paddock-to-plate’ branding tag to enable each product to be traceable to the region it was grown and made, informing customers and consumers about the precise quality and location of their produce.

Sabrands CEO Anthony Davie said the Australian-owned company was proud to be sharing its household reputation as a champion of Australian-grown produce to cafés, pubs, clubs, institutions, restaurants, and major quick-service restaurant brands.

“Having provided consumers with quality, locally grown produce for over a century at Rosella – it’s hugely exciting to now bring that same opportunity to commercial kitchens – and their customers,” Davie said.

“It’s a great partnership that will continue to build a bright future for one of Australia’s oldest and favourite brands.”

Kagome Australia CEO Jason Fritsch said, “We aim to make sure the food industry and consumers consciously choose to buy and eat at places that support local produce.”

Rosella and Kagome have invited the local community to celebrate at an Echuca ‘pick-a-box’ charity event to celebrate the Rosella-Kagome partnership launch.

Rosella’s consumer range will continue to operate as usual.

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