After five years of R&D, Gourmet Garden, the company that came up with the idea of selling herbs & spices in tubes, has launched a new category called Lightly Dried Herbs.
The company has patented the processing method behind the new category which is being positioned as a compromise between fresh herbs and dried herbs.
The Lightly Dried Herbs last longer than fresh herbs and they are more quickly refreshed in steam and moisture than dried herbs, according to Gourmet Garden.
The range, which includes coriander, basil, garlic, parsley, chilli and ginger, also retains more of the colours, flavours, aromas and textures than dried herbs and they last about four weeks in the fridge.
The new products are packaged in resealable pinch pouches, which have been specially designed to be stored in a fridge door-shaped caddy, which is available as part of a value pack. The packs are also colour coded for easy identification.
The range is available now in Woolworths and selected IGAs with a RRP of $2.98 each and $6.98 for a value pack which contains 3 Lightly Dried pouches and the fridge door caddy.
Gourmet Garden has manufactured its products on Queensland’s Sunshine Coast since 1999. Since then it has grown from a small, privately owned company to a global exporter to the United States, Canada, the United Kingdom, Europe, New Zealand and Asia.
The Lightly Dried Herbs will be launched in the US later this week.
Gourmet Garden has patented the processing method behind the new category.
