Fostering creative cultures in the workplace

Nikki Moeschinger, managing director of BrandOpus, will give the keynote address at the upcoming PKN + Food & Drink Business Women in Packaging breakfast forum on 30 April in Sydney.

Her presentation, entitled Creativity, Spirituality and Human Purpose at the Dawn of AI, will examine the importance of creativity on the future of humanity, talk about the overwhelming effects of technology in our everyday lives and the need to redefine human purpose once many of our roles become automated.

“I am interested in examining how we can learn from the past in order to understand the future, to look backwards and forwards simultaneously in order to make sense of who we are and what our purpose will be as this new age dawns,” she said.

“I’m no expert on AI, and I certainly don’t profess to know what the future holds, but I do know that we are on the cusp of momentous change. And the only weapon I see humanity holding over machine is our ability to be creative," Moeschinger said.

So how do we foster creative cultures in the workplace? As managing director of a strategic branding agency Moeschinger says it's her job to facilitate the provision of both physical and mental spaces to encourage and nurture creativity.

“As an industry, we’ve nailed the first part, every agency worth its salt has a ping pong table or Atari game, beer on tap and light filled spaces. What’s more challenging is the creation of a culture, a mental space, that supports creativity,” Moeschinger said.

“I look forward to exploring this, and more, with you at the Women in Packaging Breakfast Forum.”

The Women in Packaging Breakfast Forum is taking place as the opening event for the Australian Institute of Packaging National Technical Forums on 30 April at the Sofitel Wentworth in Sydney.

The event is sponsored by tna Solutions and Schutz Packaging Systems.

You can register for the event here