Metalprint’s Cheerpack pouch is well established in the chilled yoghurt category, but in line with Asian market trends, there’s an opportunity to be tapped in frozen dairy.
The Cheerpack is an almost ubiquitous pouch across babyfood and yoghurt categories in Australia. It’s a squeezable, colourful and fun dairy packaging, says Australian distributor Metalprint, and the most convenient way to consume dairy and yoghurt out of home without a spoon.
“The most popular size for yoghurt in a pouch in Australia is 70ml and there is nothing to stop all yoghurt makers using this format,” Terry Waterson, business development director at Metalprint, says. “The major dairy companies have focused on the 70ml size but larger volume shaped pouches are now available, in 250ml and 500ml.”
The Cheerpack is supported by a range of Cheerpack fillers that can fill at 40, 80 and 160 per minute, so there is a filler for every size.
Waterson says the growth potential for Cheerpack is being driven by new developments such as the 14mm spout. This larger spout creates the opportunity to have larger fruit pieces or cereals in yoghurt for breakfast drinks, for example.
The Cheerpack fillers produced by Gualapack Italy have modifications to suit the filling of larger particles into foods, he adds.
In the Asian market, frozen dairy products in pouches are quite commonplace. The LOTTE company, for instance, has been using the Cheerpack in Japan and Korea for ice cream since 2003, so it is a well established manufacturing practice.
The Cheerpack can be produced with a laminate material containing an insulation that makes the frozen pouch easier to hold while consuming. Frozen yogurt has become popular in Australia and Metalprint will roll out the insulated Cheerpack in 2015 to give dairy marketers another opportunity for a new market segment with the hygienic, cap protected spout and reclosable packaging.
Waterson adds that all Cheerpacks currently supplied to Australian and New Zealand customers have the technical capability to be frozen and many families already pack frozen yoghurts and fruit snacks into lunch boxes.
