In an unusual move, the managing director of cheese brand La Casa Del Formaggio has provided the voiceover for a new TV ad.
The new TV advertising campaign, the first in the company’s history, will commence in Adelaide in October and will then rollout to Perth, with the results to determine if runs in the eastern states.
“My parents came to Australia as migrants, bringing their authentic cheese traditions with them from Italy”, says La Casa Del Formaggio’s MD Claude Cicchiello.
“They set up a continental deli and made cheese in the kitchen to sell in the shop. The cheese making became the focus of the business and La Casa Del Formaggio was born.
“Today we still honour and observe those family traditions. As such, I wanted to voice the advertisement to keep everything as authentic as we could”.
The campaign aims to help people recognise the La Casa Del Formaggio brand as the one that many of them buy on a regular basis, Cicchiello says.
“We have a problem that if you say the name La Casa Del Formaggio, people often don’t recognise it.
“Yet when you show these same people the bocconcini tub, they recognise it as the one they buy. So we need people to see the advertisement and say to themselves ‘yea, that’s the one I buy’ and to hear the name said as they see the logo”.
The advertisement can be viewed here.
