Choice says shoppers can save 50 per cent on their weekly grocery bill by heading to Aldi according to its comparison of a basket of leading brand products.
A basket of leading brand products costs on average $87.29 more at Coles ($174.97) and $89.09 more at Woolworths ($176.77) than a basket of equivalent products at Aldi ($87.68), according to Choice.
Aldi also won in the private label price stakes, according to Choice. Aldi ($87.68) still had the cheapest basket, coming in 23 per cent cheaper than Coles ($114.24) and 27 per cent cheaper than Woolworths ($119.40).
Choice's 2015 supermarket price survey looked at the average price of a basket of 31 items at Coles, Woolworths, Aldi and IGA from 93 supermarkets across Australia.
The basket items priced were leading brands (and their private label equivalents) across 28 product categories from sliced bread, cheese and chocolate to canned tuna, toilet paper and frozen peas, as well as three fresh food items.
“Our survey has revealed that by foregoing leading brands at the big two supermarkets and heading to Aldi, you can save about 50 per cent off your weekly grocery bill,” said Choice spokesperson Tom Godfrey.
He said shoppers who swapped leading brands for the chains’ private label equivalents could save 35 per cent at Coles and 33 per cent at Woolworths.
When it comes to buying leading brands at Coles and Woolworths, the difference between baskets at the big two retail giants is only $1.80.
Independent supermarket chain IGA returned the most expensive basket coming in at eight per cent more expensive than the same basket of leading brand products at Coles.
