Cadbury Australia will help relieve Australians from food-related stress in the lead-up to the end-of-year festivities, donating one million meals as part of its partnership with SecondBite, with support from Coles.
Daniel Moorfield, SecondBite CEO said many Australians were feeling financial strain and pressure.
“While Christmas is a time of celebration and connection, it’s important to remember that this year in particular, there are more Aussies than usual are feeling the pinch and need the extra help.
“At SecondBite, we’re committed to spreading joy and aiding families from all corners of the country. We’re grateful for the ongoing support from Cadbury Australia, allowing us to provide one million meals this Christmas, so families have one less thing to worry about,” said Moorfield.
With the launch of its annual Cadbury Christmas range, Mondelez International VP marketing ANZ Ben Wicks said Cadbury was encouraging Australians to 'gift something small that says it all', following recent research conducted by YouGov finding that more than nine in ten (92 per cent) Australians say even a small gift was meaningful during the festive period.
“In the spirit of Christmas, Cadbury is thrilled to be giving back to support families through the festive season, in partnership with SecondBite. With two in three Australians saying they associate chocolate gifts with comfort and connection, we are looking forward to bringing joy and pleasure into the homes of Australians,” said Wicks.