At the Food & Drink Business + PKN LIVE breakfast forum on 11 October, a panel of brand owners led by editor Kim Berry will explore the ins and outs of what it takes to be a brave brand. And what happens when you're not...
Brand. Some say it’s the last legal means of gaining unfair competitive advantage. Yet it’s also one of the most widely misunderstood and misused elements of the marketing mix.
At our upcoming breakfast forum, themed Brands Behaving Bravely, you can join us for a morning of delving deeply into why brands must evolve and grow to remain relevant, while simultaneously remaining true to themselves in order to be effective. And that might involve some bold steps along the journey from concept to shelf.
For the panel session, we have hand-picked five brave brand owners who have compelling stories to share: Teresa Cutter (The Healthy Chef); Natalie Moubarak (+Hemp); Nicole Ohm (Brownes Dairy); Cameron Prowse (The Alternative Meat Co), and Michael McNulty, of Blue Diamond Growers, owner of Almond Breeze.
Under the able guidance of moderator Kim Berry, the panellists will draw on first-hand experience to answer the question "What does it mean to be a brave brand?" The panel will identify the traits of a brave brand, and discuss the importance of staying true to your brand's values in the face of consumer pressure.
The event, which includes a full sit-down breakfast, will take place at the Arts Centre, Melbourne CBD, from 7.30am - 11.00am on 11 October.
Early bird tickets are on sale here
Coverage of last year's event can be found here