Ben & Jerry's has banned the sale of two same flavour scoops until same-sex marriage is legal in Australia.
The campaign, in partnership with The Equality Campaign, aims to soften politician’s standing on the issue, according to AdNews.
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Ben & Jerry's has also created an in-store postal service across its 26 stores nationwide to help customers lobby their local MPs.
Customers can put their opinions in writing and Ben & Jerry’s will deliver the messages to local MPs ahead of the next parliamentary sitting on 13 June.
In 2002 Ben & Jerry's released the 'One Sweet Whirled' flavour to bring attention to global warming, and during the 2009 election, Ben & Jerry's stood behind Barack Obama with its 'Yes Pecan' flavour.
Most recently, the brand backed Deomocratic candidate Bernie Sanders with the “Bernie's Yearning” flavour in 2016.
In Australia in 2013 Ben & Jerry’s launched a flavour in scoop shops called I Dough, I Dough to start conversation ahead of the election.
The current campaign is running in Ben & Jerry's stores until 9 June
