Asahi Beverages will combine its two alcohol businesses – Carlton & United Breweries and Asahi Premium Beverages – and operate as Carlton & United Breweries (CUB).
The businesses will be combined by Q4 2020 and include brands Asahi Super Dry, Great Northern, Carlton Draught, Peroni, Corona, VB, Carlton Dry, Pure Blonde, Mountain Goat, Vodka Cruiser, Somersby Cider, Woodstock Bourbon, the Yaks, Pirate Life, 4Pines and Balter.
Asahi Beverages chair Peter Margin said: “Asahi Beverages is proud to be investing in Australia for the long-term. We have incredible confidence in the Australian market and the potential for long-term growth.”
Asahi Beverages Oceania Group CEO Robert Iervasi said the combination will create a leading portfolio that will streamline business for suppliers and partners.
Peter Filipovic will stay on as CEO. Iervasi said: “We’re very pleased that Peter Filipovic will continue to lead CUB as CEO of our alcohol Business Division in Australia, joining Stuart Roberts CEO Asahi Lifestyle Beverages and Andrew Campbell CEO Asahi Beverages New Zealand.”
The combination of CUB and Asahi Premium Beverages will reduce the number of Asahi Beverages business divisions from four to three, with our non-alcohol business Asahi Lifestyle Beverages and Asahi Beverages New Zealand unaffected by today’s announcement.