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Asahi acquisition of CUB completed

By Kim Berry | 2 June 2020

Asahi Beverages’ acquisition of Carlton & United Breweries has been completed, with the company welcoming CUB employees into the Asahi Beverages family.

It is the start of a new era for CUB in its 150-year history as one of Australia’s most iconic brewers.

Asahi Beverages chair Peter Margin said: “This is a very exciting time to be part of the Asahi Beverages family as we embark on the next chapter, as the Oceania regional hub for Asahi.

“The acquisition of CUB will mean that Asahi Beverages is able to offer customers and consumers an even broader range of great tasting beverages with the addition of some of Australia’s most popular and well-loved beer brands.”

CUB becomes the newest business division of the Asahi Beverages Regional Hub alongside Asahi Premium Beverages, Asahi Lifestyle Beverages and Asahi Beverages NZ.

CUB will continue to operate in much the same way it does today, except under the auspices of Asahi Beverages in Australia.

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