The Australian Food and Grocery Council
(AFGC) is poised to launch an interactive toolkit to educate
marketing professionals on sustainable packaging design.
The
aim of the toolkit - which includes the guiding principles,
scientific background and case studies - is to improve marketers'
understanding so they can have a positive influence on decisions
about sustainable packaging design and marketing.
The kit will be available soon on the AFGC's website, according to the AFGC's sustainability manager, Angela McClowry, who previewed it at an RMIT-Sustainable Packaging Alliance roundtable in Melbourne.
McClowry said the AFGC wanted to use the toolkit to highlight sustainable packaging guidelines that were relevant to marketers.
“We wanted to produce a guide that would inspire packaging designers, as well as give them a broad background on sustainability issues,” she said.
McClowry said the toolkit had collated data gathered from discussions with industry professionals. Food companies like Coca-Cola South Pacific, Unilever, Nestlé and Wrigley were among the companies that collaborated on the toolkit.
“We had two reference workshops where we tried to denote what sustainable packaging is and what people needed to know about it,” she said.
According to McClowry, the toolkit has
been developed to be very interactive. It will contain information
fact boxes and short texts than users can click on for more detailed
information.
“It will also contain click-through case
studies with a particular emphasis on building sales or market share
through sustainable packaging,” she said.
The AFGC will
expand the toolkit with more case studies from AFGC members in the
future.
The toolkit is expected be available for download later this week on the AFGC website.
