For Matthews Australasia, a company rebrand reflects its continual evolution to be best-in-class in intelligent identification and industry leadership. As the news was announced, Food & Drink Business caught up with CEO Mark Dingley about what this represents in the company’s future.
Four decades ago, Matthews Australasia was a new company striking out on its own with leading-edge solutions to code and label products.
Today, the second-generation, family-owned business is arguably the Australian leader in traceability, inspection and intelligent product-identification solutions. Technology underlies every aspect of its business operations.
When the company launched its rebranding at AUSPACK in March, Food & Drink Business and sister publication PKN Packaging News’ publisher, Lindy Hughson spoke with Matthews’ CEO Mark Dingley.
“Technology, digital processes, and workflows are integral to our solutions for customers, but they are also inherent to our own processes as well as the way we interact with customers,” Dingley says.
“We’re really about information-driven manufacturing – for us, for customers. Our customers are the ‘makers and movers’ of Australia. Their output is essential to the Australian economy, so we’re about looking for ways to help them drive efficiency, accuracy and transparency through cost-effective processes right throughout their supply chains.”
It was the realisation of just how much technology was a part of the company that drove the recent re-brand.
