White Claw has added a new flavour to its Surge range: Natural Lime, catering to a consumer preference for citrus profiles.
The addition of the Natural Lime flavour expands the White Claw Surge Australian offering after it launched in November last year with popular US flavour, Blackberry.
Australia was first country outside of North America to launch White Claw Surge range, worth over $198M in the US.
White Claw Surge Natural Lime is made with sparkling water, alcohol, and lime flavour and is available at Australian bottle shops for RRP $29.00 for a 4-pack.
