Menz and Bulla have collaborated with brand extension agency Asembl to release the first fully-branded Violet Crumble ice cream on a stick, featuring honeycomb flavoured ice cream coated in milk chocolate with crunchy honeycomb pieces.
Menz Confectionery CEO Phil Sims said Menz Confectionery was proud to have been responsible for restoring ownership of the Violet Crumble brand back into the hands of an Australian company.
“When we were looking for a partner to help bring this Violet Crumble product to life, it made sense for us to reach out to Bulla who have been creating ice-creams that Australians know and love for over a century. Bulla has taken our brand ethos of ‘the way it shatters that matters’ and has brought it to life in an ice-cream that represents Violet Crumble so well.
Bulla head of marketing George Poulos said the new ice cream would be manufactured at Bulla’s factory in Colac, Victoria.
“As a 113 year old Australian family owned business, Bulla is proud to be synonymous with the unfakeable taste of Australian dairy products. We are proud to secure this licensing deal with Menz to be able to bring new life into such a nostalgic product like Violet Crumble,” said Poulos.
The Violet Crumble ice-cream on a stick is available at Coles, Woolworths, IGA, and independents as a four pack, and as a single serve stick in Coles Express and 7-Eleven.