PepsiCo Australia brand, Smith’s, has launched a collaboration with popular Netflix show, Squid Game – announcing three limited-edition themed chip flavours.
Inspired by Netflix’s most popular show ever, the Smith’s Squid Game range features Front Man’s Fried Chicken, Masked Guard BBQ Pork Belly and Red Light, Green Light Double Crunch Chilli + Lime.
Each of the packs are emblazoned with the images of their Squid Game inspired characters and will be available for the next 6 months.
The campaign and new product variants extend the successful Smith’s and Netflix partnership that began with limited edition Rebel Moon inspired flavours earlier in February 2024.
PepsiCo snacks & beverages senior brand manager, Bridget McBride, said that streaming and snacking are the perfect combo.
“The first season of Squid Game was the most iconic Netflix series, and what better snack to partner on the next series than Aussie’s most iconic chip,” said McBride.
“So we say ‘let the tasting begin’ with these fun new flavours inspired by Squid Game’s most iconic characters.”
The new Smith's Squid Game range is available to purchase from Coles, independent and convenience retailers for RRP $4.80.
