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Smiths has teamed up with Netflix to release a range of three limited-edition chip flavours, inspired by new movie Rebel Moon, featuring themed packaging with characters from the franchise. 

The limited edition range features Double Crunch Planet Daggus Spicy Chicken Skewers, Crinkle Cut Veldt Farmhouse Cheese Bread and Crinkle Cut Motherworld Feast Roast Beef Garlic & Herb.

PepsiCo chief marketing officer snacks and beverages ANZ Vandita Pandey said, “There’s no better streaming and snacking combo than Netflix and chips. At a time when ‘what are you watching?’ is the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance.”

The New Smith's Rebel Moon range is available to purchase from Coles, Woolworths and other independent retailers.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.