A new seltzer has entered the Australian market – Saintly Hard Seltzer – which was locally produced in slimline cans and designed in collaboration with some of the country’s leading drinks specialists.
Saintly was developed for health-conscious drinkers, made with natural ingredients. It was made and backed by Chilli Marketing, who helped boost Rekorderlig Cider on a global scale.
Saintly co-founder Christian Barton told Food & Drink Business the packaging was designed in collaboration with independent designer and art director Flick Eriksson, Sydney creative agency Warren and independent marketing consultant Nikki Romans, who was previously the marketing director for Rekorderlig Cider Australasia.
“The finish of both the can and the four-pack wraps were carefully considered to ensure that the overall impact was premium and represented the quality of our Hard Seltzer recipes,” Barton said.
“We used a matte finish on the can and a gloss aqueous finish on the four-pack wraps.”
“Saintly is here for this new generation of drinkers who desire to look and feel good, without compromising their wild side. We are a brand that does not conform to the norms, will not hide in the crowd and we have a refreshingly irreverent attitude. We aim to be the patron saint of Sunday sessions everywhere this summer.”
At 62 calories for their 4% ABV and 89 calories for their 6% ABV, the Saintly range has zero carbs and zero sugar, as well as being gluten-free, vegan-friendly.
Saintly is available in four flavours – Hail Mango, Watermelon & Mint, Blessed Lime, and Forbidden Pink Grapefruit – and is available in stores and online across the country.
