Australia’s oldest dairy co-operative, Norco, has released a new range of flavoured milks in collaboration with Minecraft, aiming to help sustain gamers.
Served up in a new 375ml single serve size, the Norco x Minecraft flavoured milks have no added sugar, are lactose free, and come in four flavours – Choc Charger, Lime Lightning, Strawberry Slam, and Caramel Chug.
Norco general manager of commercial and strategy, Ben Menzies, said the company was excited to be partnering with Minecraft to ‘bring to life a collaboration made in block heaven’.
“Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation. We hope Minecraft fans enjoy exploring the world of flavour we have created,” said Menzies.
“Milk is one of the most nutritious drinks available providing hydration that’s high in protein, an excellent source of calcium, vitamin B12 and contains natural electrolytes.
“All of this, plus Norco’s award-winning touch, makes the new Norco Minecraft range the go-to drink choice for gamers, young and old, to help fuel those endless hours of gaming and sustain optimal performance in the world of the unknown,” he said.
All four flavours have a four-star health rating, and are now available in Woolworths, Coles and independent supermarkets for RRP $3.60.
