New low-alcohol seltzer brand thurstii is appealing to the fitness market with its mantra “Don’t undo your hard work”. For founder Mike Green, an avid runner, he was looking for a beverage that would not undo his health regime.
“I like the idea of a drink, but that’s all I really need. It’s easy to have a couple of beers or wines each night, and that adds up to a lot of drinks each week,” he said.
The result is thurstti. The 500 millilitre can has just one standard measure of alcohol in a lemon and sea salt seltzer.
“At five hundreds millilitres the low alcohol content - just 2.5 per cent - is enough to take the edge off and the large volume of hydration keeps me feeling clear and sharp. Increasing the hydration and lowering the alcohol was my solution,” Green says.
Thurstii can be bought as a 24 can case on its website for RRP $108.00.