Sparkling wine producer, Brown Brothers, has made sure to cover every consumer for the warmer seasons, with the launch of its new Brown Brothers Limited Edition Prosecco and Limited-Edition Prosecco Rosé, joining its other summer pours.
The Limited Edition Prosecco NV is gift-wrapped in a limited-edition label, adding a touch of glamour to this year’s holiday season. An easy-drinking style perfect for sharing, this Prosecco is vibrant and refreshing, with hallmark notes of crisp apple and pear.
Brown Brothers Limited-Edition Prosecco Rosé has the same delicious taste with new dazzling energy. From its exclusive label design to its delicate red berry notes and refreshingly dry, sparkling finish, this blushing beauty will elevate your next summer soiree.
The limited-edition Proseccos join Brown Brothers other summer releases – including Moscato Mango Swirl and Strawberries & Cream, and Cienna Salted Caramel, and Passionfruit Vanilla & Lime and Ginger & Lime Spritzers.
Brown Brothers brand manager, Monique Brougham, said the limited-edition prosecco range captures the essence of celebration, and is perfect for creating lasting memories with family and friends.
“We all have big milestones to celebrate, but it's the everyday moments that truly make life special,” said Brougham.
In 2023, Brown Brothers Prosecco NV was the third largest contributor to overall value growth in the wine category, showcasing the brand's commitment to meeting consumer demands and creating wines that resonate with the Australian market. With a 24 per cent growth year-on-year, Brown Brothers continues to lead the Prosecco category and drive innovation in the industry.
“We know that special occasions and celebrations are key drivers of the prosecco category. To drive further penetration, limited-edition prosecco captures these moments, combining an Australian spirit with the essence of celebration,” said Brougham.
“Almost 1 in 4 bottles of Sparkling wine sold in Australia is Prosecco, but there is still significant opportunity for growth, with Prosecco penetration at 24 per cent compared to sparkling wine at 37 per cent.”
Brown Brothers Limited Edition Prosecco NV and Limited Edition Prosecco Rosé are available nationally in store and online at brownbrothers.com.au from October until sold out.
