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Free-range chicken Lilydale has today released its latest range of premium products, as well as launching new packaging, which features an updated logo to celebrate its farmers’ dedication for the past 20 years.

Among its new products is a four-star Health Star Rating free range chicken Karaage Breast Bites. It has no artificial colours, flavours or added preservatives and is coated in Japanese-style soy, ginger and garlic.

Lilydale also launched Diced Breast Fillet; Sea Salt & Cracked Pepper Dippers; and Ciabatta and Herb Crumbed Bites, which will be available in the freezer aisle at Coles.

As part of the launch, Lilydale has redesigned its brand look and feel, inspired by Lilydale farms, featuring a new ‘Y’ in the wordmark, which is “a distinctive symbol that represents a blade of grass, complimented by the sweeping green landscape pictured on pack”.

“It’s a whole new look and feel that reinforces what we’re known for – premium, free range freshness,” said Lilydale head of marketing Yash Gandhi.

“We’re proud of our new brand platform and the new premium look of our packaging that reinforces Lilydale farmers’ almost 20 years of dedication to perfecting free range practices based on one simple belief – chicken that’s raised better, tastes better.”

Lilydale will also release its new national TV and integraterd marketing plan ‘Dedication You Can Taste’ across a number of channels, including broadcast, print, billboards and social media.

The new Lilydale product range will be available at Coles.

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