Melbourne-based brand Cools has launched its hard juice range into Dan Murphy’s. Its debut product, Vodka Pineapple, is made with real, non-carbonated pineapple juice.
Cools says it is Australia’s first hard juice brand, and its second release, Vodka Cranberry, is expected to launch mid-year.
Cools founder Dylan Hopkins has gone from working part-time stacking the shelves at Dan Murphy’s to stocking the shelves with his very own brand.
“There’s nothing on the Australian market like Cools, and we’re very excited to be the ones to introduce a convenient, canned, non-carbonated hard juice for the first time.
“Gone are the days of sipping on drinks that taste like TV static with a hint of flavour. We set out to create a drink that is genuinely delicious and refreshing, something that’s all flavour, no fizz, and Cools delivers in every possible way,” said Hopkins.
The Cools recipe has no artificial flavours or added sugar, a simple blend of vodka and fruit juice, and is available at Dan Murphy’s.
