Kellogg’s latest release, Coco Pops Chocos, is made with seven vitamins and minerals, fibre, and 25 per cent less sugar than regular Coco Pops.
Research released by Kellogg’s looking into Australian breakfast habits in 2024 found that Australian parents were in agreement that spending quality time with their families over the breakfast table was the best way to start the day, with 87 per cent eating breakfast together.
Additionally, 40 per cent of parents surveyed think that when it comes to breakfast food, less sugar means less taste – a misconception Kellogg’s said it has set out to change.
The new research also revealed what was considered the most important factors for parents when deciding what's for breakfast; including foods that are tasty (65 per cent), that their kids will actually eat (62 per cent), low in sugar (48 per cent), and that they will enjoy too (40 per cent).
Kellanova ANZ marketing manager Natasha Sunderland said parents were looking for options that would fuel the day’s activities quickly, without compromising family time or nutrition.
“Coco Pops is already a breakfast favourite across the nation, and with the enhanced nutritional benefits and iconic chocolatey taste of new Coco Pops Chocos, we know the new product will be a hit at the breakfast table,” said Sunderland.
Kellogg’s Coco Pops Chocos are available nationally, at Woolworths and Coles now, RRP $7.00 (260g pack).