Cadbury Australia is launching a brand new chocolate recipe in celebration of World Chocolate Day – the Cadbury Dairy Milk Velvet block.
Cadbury, part of Mondelēz International, has been creating its iconic Dairy Milk Chocolate for just over 100 years. Now it is introducing a velvety twist on its classic recipe.
Containing 40 per cent more cocoa and 25 per cent more milk solids than the classic Cadbury Dairy Milk milk chocolate recipe, Dairy Milk Velvet provides a heightened cocoa experience, with an extra creamy texture. It is initially being produced in two varieties – Milk Chocolate and Milk Chocolate with Hazelnut.
Mondelēz International ANZ senior marketing manager, Katrina Watson, said that Cadbury Dairy Milk Velvet aims to invite more Australians to enjoy Cadbury chocolate this winter, and create shared moments of togetherness.
“Catering to Australians’ emerging taste preferences, Cadbury Dairy Milk Velvet is for milk chocolate lovers seeking a smoother, more chocolatey taste but with the same quality they know and expect from Cadbury Dairy Milk,” said Watson.
Cadbury Dairy Milk Velvet Milk Chocolate and Hazelnut will be available in stores nationwide from 29 July for $6.00 RRP.
